Monday, March 21, 2011

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Vacation Time with Transavia.com

Advance Purchase here DM-discount voucher from there ... The struggle for people in their airplane to get started. With Transavia they thought a radio campaign to force to their offers. We sat on our part to think of a radio play, albeit one where the listener with the protagonist. Say a 2.0 "Letje.

This is based on three themes: the city, the summer holiday and second home. These three areas have been translated into a concept referred to as "Transavia's Holiday Time" will appear. This means that during working hours in the car or at home on the couch, the holiday feeling is created by some instructions below. First we hear the announcement in a 10-second commercial, the subsequent 50-second largest group. With this, we rely on the empathy of the listener. Here the trio developed.




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